In my new job I'm fascilitating a small team to decide on some strategy and deisgn of our overall social / mobile platform to reduce weight. It seems all the discussions come back to this new model of real world points (think Farmville, Mafia Wars, Nike+, or many common games). We came across the following video which really brings it home. I think this presentation is both interesting and scary -- the last 8 minutes are the best. So the question I have is how does Farmville succeed in getting so many people to work for points and can we leverage that for positive behavior change? Jesse Schell imagines a world where your points are automatic, but can we get the same result if there are a few steps involved to report your accomplishments and the positive result beyond the points is just better health and fitness? I guess we'll see...